Social media training 101 for credit union employees

New guidelines from regulators say financial institutions need to train employees on official, work-related use of social media. Learn the key components of developing an employee education program for your financial institution.

by. Carie Schelfhaudt

The financial industry has been craving guidance on the use of social media for marketing purposes as well as ideas for how the social conduct of their employees can be managed. Because of this, the FFIEC recently issued guidelines financial institutions a better understanding of how to mitigate risk in interactive online social environments.

Included in this guidance, the FFIEC states that all financial institutions should provide guidance and training for employee official use of social media. They officially prescribe “an employee training program that incorporates the institution’s policies and procedures for official, work-related use of social media, and potentially for other uses of social media, including defining impermissible activities.”

How do you go about developing a program that fills this need?

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