Financial Marketers Struggle With Budgets and ROI
It’s no surprise that bank and credit union marketing execs say that insufficient budgets and/or manpower is what’s holding them back. For the second year in a row, this was cited as a major challenge by at least a third of all respondents (33.8%). This was followed closely by difficulty measuring marketing ROI — a challenge for nearly 4 out of every 5 financial marketers.
Reality Check: You’ll get more money in your budget just as soon as you can prove you deserve it. If you can’t demonstrate an ROI, why should your CEO allocate more resources to marketing?continue reading »