Stories leaders – and advocates – need to tell

My organization held our annual Capitol Hill conference last week where hundreds of our members flew in to talk directly with the lawmakers and regulators who influence their operations and ability to compete in a fast-changing marketplace.

As an advocacy organization, having our members share personal stories – from themselves and other constituents in their communities – is critical in ensuring decision makers understand the impact of their actions and ultimately driving change.

While one-on-one face time is important, if you can’t effectively tell your story it’s a moot point. That’s where strong leadership comes in.

I came across this blog from LeadershipNow that highlights the 10 stories leaders need to tell, and I think these are applicable to employees, members/customers and other stakeholders. Here’s what you need to be communicating to keep your company operating successfully:


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