Streaming entertainment delivers new account acquisition tools
Connect with members while they consume on their connected TVs.
Economic, personal and social factors are affecting consumer sentiment. Changes in privacy practices, consumer expectations for personalization and lifestyle, social change and marketing innovation have opened critical and cultural perception gaps between financial institutions and consumers.
One area in particular that is affected by change is how financial institutions use new marketing channels to connect with customers. Many marketers and product managers struggle to find the right mix of marketing channels for increasing account growth.
A recent Vericast survey revealed that most of the expected and traditional marketing channels, like email, direct mail and social media, rank high for usage among financial services marketers and product managers and, overall, produce modest results. Interestingly, the channel least used is also one of the hottest and most promising for connecting with consumers, connected TV (CTV).