Structure your credit union marketing like a flower

It’s one of the most beautiful times of year. Patches of green are sprouting back up, and vibrant blossoms are signaling an end to their long winter rest. The most well-kept gardens are sights to behold … they can’t help but to attract attention.

Your community bank and credit union marketing is like the flower of the institution. Tend to it well, and it attracts the attention you seek.

Here’s how to structure your marketing like a flower and stimulate institutional growth.

The roots

The roots of your marketing flower is your marketing strategy. Sounds simple enough, but 50% of small and medium businesses don’t have a marketing strategy. Without a community bank and credit union marketing strategy, you lack direction and purpose.

 

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