System-wide cooperation can lead to nationwide impact

A CEO recently told me that credit unions need to talk more about Financial Well-Being for All. We need to be more present, more consistent, to ensure it remains at the forefront of our movement.

I’ll be honest, I was taken aback by this suggestion. I’m not shy about discussing Financial Well-Being for All. Many around me may be tired of hearing about it.

But after a moment, I unpacked the comment and realized what was at its heart; we need to do a better job positioning Financial Well-Being for All not as a project or a program, but as the very lens through which we view our work.

And there’s plenty of work to be done.


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