Tackling topics other events won’t touch at the 2014 CU Water Cooler Symposium

Would your credit union conference invite a banker to give a presentation? CU Water Cooler Symposium did.
Would your conference discuss a proposed CU marketing campaign inappropriately named “Thrust”? CU Water Cooler Symposium did.
Would your credit union conference condone a money dance? CU Water Cooler Symposium did.

As you can tell, CU Water Cooler Symposium isn’t your run-of-the-mill-vendor-expo-break-out-session-golf-outing conference. It’s quite different. In fact, the two creators, 6th Story’s Matt Davis and Currency Marketing’s Tim McAlpine, have gone as far as calling it an “unconference” — for good reason.

Sure, credit union folks gather and confer at this event each year — five years running now (Sept. 11-12, Austin, TX). But they not only network, they challenge the status quo with new ideas, fresh thinking, and many times intense debate about where the industry is headed. As I stated in the opening, Matt and Tim even invited a banker to present a couple years back and you could hear a pin drop in the room as he was talking. An “enlightening” experience for many indeed.

And that’s the thing about the Symposium, outsiders are purposely brought inside our CU silo to help us break out of it. Tim and Matt are well aware that you don’t grow unless you’re a little uncomfortable being pushed from your happy place in credit union land. Looking at how other organizations in other industries operate can only open the shades that much more for us to adopt what works and what doesn’t — and that’s a mighty good thing.

So sit back, relax, and listen to Tim and Matt as they explain why they intentionally created a challenging environment for attendees to writhe, wriggle, and giggle that ultimately fosters their professional growth. A plus for credit unions for sure. The funny thing is, just about everybody who has been to this unconference wants to come back for more envelope pushing. So c’mon.

Note: CUbroadcast viewers that are credit union employees qualify for a special discount for the CU Water Cooler Symposium! Go to cuwatercooler.com/symposium/ and in the form part way down the page enter cubroadcast in the promotion code field and you will receive a $200 discount bring the price down to $329.

So watch, register, and attend. You won’t be same afterward. Enjoy!

Click here for the entire post and interview.


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