Talking like a CEO

As marketers, we are focused daily on executing our plans.  In addition to the MANY different hats we wear, we do media buys, write copy for collateral materials, conceptualize ideas, coordinate with designers and launch new campaigns like it is second nature.
However, the most important part of this equation often gets overlooked – sharing the results of your efforts!  Learning how to talk like a CEO is another vital part of your job as a marketer.

Think of your CEO as an investor!

Investors have many options for where they can put their money.  For financial institutions, the choices are between:
  • Education and training
  • IT
  • Loans
  • Investments
  • Branches and infrastructure
  • Marketing
The purpose is to get a good return for each dollar they invest. 
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