Target brings new personalized loyalty program to more cities

Since March, Target has been quietly testing a new loyalty program for its members in Dallas. The program, called Target Circle, will now debut in five cities on Feb. 19, according to a report by CNBC.

Those five cities are: Phoenix, Kansas City, Indianapolis, Denver and Charlotte, North Carolina. The program is free to sign up for and offers benefits like a 1 percent return on all Target purchases and a special birthday reward.

The rewards will be selected based on a customer’s shopping preferences, and could be clothes, groceries or electronics.

Other perks of the program include free delivery with Restock, a program where customers can put items like bread or shampoo, up to 45 pounds, in a box. Loyalty members also get half off a year-long membership to same-day delivery service Shipt, which Target acquired for $550 million about a year ago.


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