Testimony of a first-time homebuyer

Your credit union or community bank is constantly chasing younger demographics – Gen Zers, Millennials and growing families. And you’re right to do so if you want to grow loan volume.

Data shows 44.6% of Gen Z wants to own a home in the next five years, and Millennials make up 43% of all 2022 homebuyers. If you’re after a strong mortgage program, it’s impossible to ignore these groups.

But what do younger demographics want from lenders? How do you get them to choose you over someone else?

Maybe I can provide some insight. My wife and I are on the older end of Gen Z (who were born between 1997 to 2012), and we just bought our first house. We were lucky enough to have a lender we loved. She was kind, knowledgeable and made the process as easy as possible.


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