The 3 teams of Credit Union Land

A book about culture prompts deeper thinking about the importance of multiple teams in support of the movement.

In his book The Culture Code: The Secrets of Highly Successful Groups,author Daniel Coyle explores why some organizations achieve wild success, whereas others fail miserably. Leadership certainly plays a role, but so does the organization’s definition of “team.”

This got me thinking about how the credit union movement defines teams, and what our leaders do to create successful team environments.

When thinking about “your team,” it’s logical to start with co-workers within your department or perhaps the larger credit union. However, I want to challenge you to think more broadly. As I see it, you have three teams to cultivate and support equally: your co-workers, your members, and your community stakeholders.


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