The 5-part online video marketing guide for financial institutions

by SWBC

by: Matthew Pompa

“Shoot. Edit. Repeat.”

This is a mantra that aspiring filmmakers use as inspiration to reach their dreams, and it’s put into practice most often by YouTuber Ryan Connolly of Film Riot.

Although this proverb seems like it would only be meaningful to film geeks, marketing teams working for credit unions can also use it as inspiration and apply it to their own video marketing strategy.

What video marketing strategy, you say?

If you think that credit unions aren’t in the video marketing game, you would be somewhat correct. Many financial institutions have yet to grasp how important this marketing channel is, and even if they do know, many aren’t sure what to do or where to begin.

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