The answer to the ‘most important question’ should be steering your strategy

Read what key questions other credit union leaders are asking themselves, then consider what question will best aid your own direction.

Albert Einstein is credited with stating, “If I had an hour to solve a problem…I would spend the first 55 minutes determining the proper question to ask.” What’s the most important question your credit union’s leadership team is asking about the credit union’s future? And, what answers are steering your strategic plan?

More than 50 credit union CEOs, from numerous asset sizes and locations, shared their “most important question.” A dozen general themes emerged, each with its own series of questions. Read what other leaders are asking of their credit unions; and, consider if several help you find additional focus for your strategic direction.

  • Think about the credit union three years out. Knowing what you know and what’s really conceivable, what possibilities exist? Where are the greatest gaps and how might they be filled?


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