The CUInsight Experience podcast: Deepthi Dommaraju – Listen, learn and lead (#55)

“If you have a personal goal, you and only you can change that.” - Deepthi Dommaraju

Welcome to episode 55 of The CUInsight Experience podcast with your host Randy Smith, co-founder of This episode is brought to you by our friends at CO-OP Financial Services. CO-OP is your trusted payments processing partner whose mission is to drive the credit union movement forward.

In this episode, Randy is speaking with Deepthi Dommaraju. She is the Vice President of Data Analysis at Trellance, which offers data analytics solutions to help credit unions revolutionize the products and experience they provide to their members. They talk about data analytics, women in tech, and of all things what she has learned from restaurant ownership.

They discuss her team, the inspiration for taking the position with Trellance, and how the inspiration has changed over the years. She believes that jumping to conclusions too quickly is a mistake that new leaders make and that you should always leave emotions out of business decisions. Deepthi speaks about her mentors, why she chooses to mentor today, and what she does to wind down. Can you say Bollywood dance. 

Listen in and hear from a woman that leads in the technology field. She is very knowledgeable in many industries and has a lot of wisdom to share. This is an episode that needs to be heard, and one you don’t want to miss. Enjoy!

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Books mentioned on The CUInsight Experience podcast: Book List

How to find Deepthi:
Deepthi Dommaraju, VP of Data Analysis at Trellance
LinkedIn | Blog 

Show notes from this episode:
Shout-out: To our friends at CO-OP Financial Services, our first sponsor of The CUInsight Experience podcast.
Check out everything going on at Trellance. They are doing some cool stuff to help credit unions.
Shout-out: Shelly-Ann Wilson Henry
Shout-out: To our friends at CUNA and the NCUA for their work on DEI.
Shout-out: Jill Nowacki
A great article from Trellance on data: Data Management Framework – 7 essential components
Also check out the Vendor Evaluation Services from Trellance here.
Shout-out: Robbie and Stu Young
Book mentioned: Scrum: The Art of Doing Twice the Work in Half the Time by Jeff Sutherland
Shout-out: Mollie Bell
Trellance acquired OnApproach early in 2019. Read about it here.
Shout-out: To our friends at ACCOSCA and George Ombado
Book mentioned: Start With Why by Simon Sinek
Book mentioned: Emotional Intelligence 2.0 by Travis Bradberry
Previous guests mentioned in this episode: Jill Nowacki (episodes 4, 18 & 37), Mollie Bell, George Ombado
You can find all past episodes of The CUInsight Experience here

In This Episode:
[01:30] – Deepthi welcome to the show!
[02:22] – She discusses the challenges she has seen for women in tech.
[03:30] – Was it intentional for women to hold more tech positions in your company?
[04:50] – What is your advice for women who want to lead a team as you do?
[05:16] – Deepthi talks about credit unions and the strategies they follow when it comes to data.
[06:17] – Trellance is helping show credit unions what to use the data they collect for.
[06:48] – What are some ways credit unions can use this data?
[08:12] – She believes that credit unions need to be prepared to change at a pace to keep up with everyone else.
[08:49] – Do you see this as an opportunity for credit unions?
[09:56] – Deepthi speaks about being a Scrum master and describes what that is.
[12:15] – Randy asks about the restaurant she owned and what type it was.
[13:13] – What will you be the proudest that your team has accomplished if we sit down and talk a year from now?
[14:31] – Deepthi tells us what the inspiration for taking the VP of Portfolio Management with Trellance was.
[16:14] – How has the inspiration changed over the years?
[17:20] – Her leadership style is dependent on the situation she is in. She changes to what she is dealing with.
[18:34] – I am not your boss –  is something her team hears her say all the time.
[19:43] – How have you cultivated the ability to make tough decisions when you have to?
[21:05] – Deepthi speaks about the common myths she has been told as a leader.
[21:48] – Jumping to conclusions too quickly is what she sees leaders do today.
[22:48] – Keep your emotions out of decisions is advice she was given that she keeps today.
[23:30] – What is your stress buster? What do you do to relieve stress?
[24:26] – She talks about having mentors in her career and how she tries to mentor now.
[26:15] – What do you do to recharge when you have a day off?
[26:47] – She discusses high school and what kind of student she was.
[27:23] – She dreamed of being an FBI officer when she was young.
[28:44] – Is there an APP that you must have to get by day to day?
[29:27] – What is your favorite album of all time?
[29:55] – What book have you gifted many times over the years?
[30:28] – Work-life balance has become more important and small petty things have become less important.
[31:21] – When she hears the word success her mom and dad are the first people that come to mind.
[32:11] – What did your mom do when you were growing up?
[32:36] – Deepthi gives her final thoughts.

Randall Smith

Randall Smith

Randall Smith is the co-founder of, the host of The CUInsight Experience podcast, and a bit of a wanderlust. As one of the co-founders of CUInsight he looks ... Web: Details