The CUInsight Network podcast: Website conversion – BloomCU (#6)

Featuring Derik Krauss, Co-founder of BloomCU

Thank you for tuning in to episode 6 of The CUInsight Network, with your host, Randy Smith, Co-founder of In The CUInsight Network, we take a deeper dive with the thought leaders who support the credit union community. We discuss issues and challenges facing credit unions and identify best practices to learn and grow together.

My guest on today’s show is Derik Krauss, Co-founder of BloomCU. Derik shares what he wanted to do growing up and his journey into the credit union industry. He also shares tips on how BloomCU helps credit unions turn leads into lifelong members by optimizing their website with results-driven designs.

Derik discusses the extensive research his team does examining modern design and technology in various industries to assist leaders with enhancing their digital member experience. He believes that credit unions should have an established end goal and use a web platform that can be continuously improved. 

Listen in as Derik shares some challenges credit unions face with retaining a younger field of membership and the five conversion steps he uses to mitigate this challenge. In order for credit unions to stay ahead of the curve and have a competitive advantage, Derik explains that the website should always offer value and be easy to navigate.

During the rapid fire questions we learn what Derik loves to do with his family; something many people would enjoy. We also learn about a recent purchase Derik made for his son that he actually uses the most and who he thinks about when he hears the word ‘success.’ Enjoy my conversation with Derik Krauss.

Connect with Derik:
Derik Krauss, Co-founder of BloomCU
LinkedIn | YouTube

Show notes from this episode:
What an amazing interview with Derik, check out all the awesome work his team is doing over at BloomCU here.
Want to see more from Derik? Click here.
Shout-out: National Football League (NFL)
Shout-out: Detroit Red Wings
Shout-out: Ryan Harmon, Co-founder of BloomCU
Shoutout: Box Elder Federal Credit Union (Elevate Credit Union)
Place mentioned: Utah
Award mentioned: CUNA’s Marketing Diamond Awards
Shout-out: Tonya Smith-Lucas, Elevate Credit Union
Shout-out: Credit Union National Association (CUNA)
Shout-out: Meridia Community Credit Union
Shout-out: Denver Community Credit Union
Shout-out: CUInsight
Shout-out: NW Preferred Federal Credit Union
Shout-out: Allstate
Shout-out: State Farm
Shout-out: Derik’s wife & children
Shout-out: Circuit cubes
Shout-out: Legos
Shout-out: Derik’s dad
Shout-out: Lauren Culp
Shout-out: Robbie Young
Shout-out: John Pettit
Shout-out: Tim Ferriss
Favorite music genre mentioned: 1960-1980s Pop Music
Favorite music genre mentioned: 1990s Country Music
Artist mentioned: Shania Twain
Artist mentioned: Garth Brooks
Artist mentioned: Tim McGraw
Artist mentioned: George Strait
Book mentioned: The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail (Management of Innovation and Change) by Clayton M. Christianson
Book mentioned: Seasteading: How Floating Nations Will Restore the Environment, Enrich the Poor, Cure the Sick, and Liberate Humanity from Politicians by Joe Quirk
Book mentioned: The Harry Potter Series by J. K. Rowling
Book mentioned: The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz
Book mentioned: Clockwork: Design Your Business to Run Itself by Mike Michalowicz

Randall Smith

Randall Smith

Randall Smith is the co-founder of, the host of The CUInsight Experience podcast, and a bit of a wanderlust. As one of the co-founders of CUInsight he looks ... Web: Details