The five fundamentals of a credit union brand

In the last part of this blog series, you learned about five key tricks to an incredible strategic plan. Let’s look at branding this time.

Before you jump into brand essentials, it’s important to have the right definition of “brand” as a philosophical starting point. The number one thing to remember is…your brand is not a logo and color palette. Your brand is who you are. It’s your identity and personality that makes you distinctly you.

Visuals are brand components, not brand building blocks. Always craft a brand that leads with strategy and follows with visuals.

And abide by the brand triangle. Leaders spearhead the brand, employees live the brand and (assuming those first two parts go well) consumers love the brand.


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