The key to your credit union growth is to stop selling

Switching banks or even just opening your first account is a big deal for people. Consumers are involved with companies now more than ever and they want to know who you are and what you stand for. The key to your Credit Union growth is to stop selling and start engaging with your target audience.

Having offers for potential members and nurturing them along their buyer’s journey toward converting is how you should be reaching out in your marketing efforts. Just sending them an “Open an Account Today!” email or direct mail piece is becoming less and less effective by the minute! It’s time for a more targeted, Inbound marketing approach to growth.

Think about the last time you made big purchase. Maybe you bought a new car? Did you get a random piece of mail that said “buy this car” and then you sent them a check? NO!


continue reading »