Implementing on-the-go banking can serve your members–and your CU.
by: Brooke Strohman
Have you ever left home without your phone? The fact that it is normally in use makes that hard to do, but when it happens, do you feel an overwhelming rush to turn around and go get it?
Mobile devices, including smartphones, have become a staple in everyday activities. According to Flurry Analytics, in 2014, overall app usage grew by 76 percent and time spent on mobile devices grew by 9.3 percent. In fact, last year the average person spent almost three hours a day on their mobile device.
Where years past have seen massive growth in games and entertainment, according to Flurry, 2014 was the year apps got down to serious business. The biggest increase in usage was for utilities and productivity apps. These apps help keep lives organized; they help with on-the-go shopping, working, and communication. This confirms that phones and tablets have become indispensable devices that help us work and keep our lives organized.
So, out of those three hours a day, how much time did you connect with your members and prospective borrowers via mobile devices?continue reading »