The new ‘people helping people’

Financial Well-Being for All is the new definition of credit union philosophy.

CUNA President/CEO Jim Nussle and National Credit Union Foundation Executive Director Gigi Hyland. (CUNA photo)

CUNA President/CEO Jim Nussle and Gigi Hyland, executive director of the National Credit Union Foundation, emphasized the importance of Financial Well-Being for All™ during their keynote address at the 2022 Co-op Think Conference Wednesday in Chicago.

“I believe financial well-being for all is the definition of people helping as we go forward,” says Nussle, who likens the philosophy to a beloved campfire song. “We all know the words but we need new verses.”

Today’s complex world of personal finance provides context for those new verses, Nussle explains.

According to recent research:

 

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