The power of data, exhibit no. 5,236
This may shock you.
I’m a Penn State fan.
Last year, the Penn State football team played at Maryland. Fantastic! A short 45-minute drive to see my Nittany Lions and no need for a hotel.
I called the Maryland ticket office and ordered 30 tickets for family and friends. To do so, I had to make a donation to the Maryland Football Booster Club. No problem.
The game was fantastic. Maryland has a wonderful stadium, and Penn State won.
After the game, I found myself on a Maryland mailing list. And calling list. I began receiving a glossy magazine put out by the university. Newsletters about Maryland. You name it.
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