The power of data, exhibit no. 5,236

This may shock you.

I’m a Penn State fan.

Last year, the Penn State football team played at Maryland. Fantastic! A short 45-minute drive to see my Nittany Lions and no need for a hotel.

I called the Maryland ticket office and ordered 30 tickets for family and friends. To do so, I had to make a donation to the Maryland Football Booster Club. No problem. 

The game was fantastic. Maryland has a wonderful stadium, and Penn State won.

After the game, I found myself on a Maryland mailing list. And calling list. I began receiving a glossy magazine put out by the university. Newsletters about Maryland.  You name it.


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