The science of stories for credit unions

by: James Robert Lay

The smell of burning wood drifts through the cool air as you gather around the campfire with your closest friends.

Biting into a moist s’more composed of the sweet symphony of graham cracker, marshmallow and melted chocolate, you listen intently to the storyteller.

His voice is strong. It demands your full attention.

You are captivated by his words. He shares how his friend rose from nothing, defeated his personal demons and found lasting success, You are inspired and sure you will never forget this moment for as long as you live.

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