The strategy behind Amazon Pay’s Buy Now, Pay Later push

Even Amazon can’t ignore the popularity of buy now, pay later. The retail giant — which is also a powerhouse in payments — is setting up two different buy now, pay later programs for retailers using Amazon Pay on their websites. The moves set Amazon up ahead of the traditional holiday shopping season with multiple bets in what is a growing sector of payments. One chip is on a fintech BNPL specialist, Affirm, and the other is on the nation's biggest bank, JPMorgan Chase.

Amazon Pay is doubling down on offering buy now, pay later to other retailers who use its payments service on their own sites.

It has rolled out two different BNPL programs to serve different customer segments, ahead of the holiday season.

The first allows retailers using Amazon Pay to offer their shoppers the buy now, pay later services of Affirm. Shoppers will see this as an option at checkout when they make a qualifying purchase. They can choose from “pay in four” BNPL plans that have a 0% interest rate or longer monthly payment installment plans that generally carry a flat interest rate.

The second program is for those who have Prime Visa and Amazon Visa credit cards.


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