The value in listening

In today’s age, it’s easy to get caught up in the noise. With instant access to information and so many channels to voice opinions, people spend a lot of time talking – both virtually and in-person. There’s value in talking, but there’s a lot more value in listening. People will tell you what they want if you ask, but you must be willing to listen. By listening, you can gather more information to better inform your decisions. You learn and adapt.

The most successful organizations have realized this. They listen to their customers to determine what products and services to offer. They listen to feedback, both praise and criticism, to evaluate focus areas. There’s no sense in offering a product or service people won’t use.

I did the same thing when I became CEO of NAFCU. I listened to our members and asked what they needed from us to be stronger and more successful for the consumers they serve. The answers I got back were advocacy, compliance, and education. The information from those conversations has shaped NAFCU’s business model for a decade.

That hits on another important point: Making yourself available to what people have to say. Don’t be scared to request feedback. The most valuable insight can often be found pretty close to home – from your employees and those you serve.


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