The value proposition of America’s Credit Unions

We have an historic opportunity to reshape the future of credit union advocacy and representation as you consider voting in favor of the proposed merger of CUNA and NAFCU.

For those who have experienced a merger, you know the proposed transformation to America’s Credit Unions will bring significant change and there will be countless questions to address. The current period we’re in has a lot of uncertainty, but our vision for the new association is clear: Creating the strongest credit union association possible to support you and the 137 million members you serve.

As members of CUNA and NAFCU, you have entrusted us to represent and serve you for decades. Our associations have never been stronger because of your support, but as the financial services industry evolves, we have identified areas that could be fortified. We’ve heard from many of you over the years about the need to better align our advocacy, reduce redundancies in the events and trainings we offer, and work together to strengthen the industry. After all, collaboration and cooperation are key to the credit union movement.

The best path forward is uniting to fill those gaps and meet challenges on the horizon together.


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