Three credit union marketing strategies to target new demographics

Every credit union wants to expand. Every credit union wants to capture new demographics. After all, targeting a new demographic group can open the door to impressive growth.

But credit unions seem to struggle with exactly how to target these niches…and the numbers make that fact abundantly clear. According to PYMNTS.com, only 4% of credit union members are Gen Z. Yikes!

It’s time to employ some effective credit union marketing strategies to target new demographics like Gen Z. Here are five ideas to get you started:

1. Promote your cause

Let’s be clear: this doesn’t mean promoting a political perspective. There are several real-world examples showing this approach can generate brand-maiming controversy.

 

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