America’s service members are exceptional at many things. Their passion, grit and steadfast defense of what’s right keeps all of us safe – something no amount of thanks can ever repay.
But they’re good at more than just fighting battles. America’s military has shown time and again the power of great marketing to stir people to great action.
Let’s go over three marketing lessons from the US military and how they’ll help your credit union or community bank spur people to act.
1. Forge Tough Taglines
One thing military marketers mastered a long time ago was taglines. Catchy, yet meaningful, these taglines stick with you and push you to something greater.
continue reading »