Three new ATM upgrades to help you deliver on digital

ATMs remain an important, fundamental service to members, and the experience you provide there can make or break your brand in their eyes. In fact, according to ATM Marketplace, nearly a third of U.S. consumers use an ATM at least once a week, making the platform one of your most impactful communications tools.

Because ATMs play such an important role in building member relationships, they must keep pace technologically with growing consumer demands.

“Consumers appreciate the speed and convenience of self-service banking, and that is why more than 50 years after its introduction the ATM remains a critical asset for financial institutions everywhere,” said Dr. Kathy Snider, senior vice president for CO-OP. “In the age of Amazon, Apple and Netflix, however, what consumers expect from ATMs is changing. Today’s digital consumers want hyper-personalized experiences, and it’s up to credit unions to deliver.”


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