Three reasons why the new Apple/Goldman Sachs credit card will strike out

Following an initial announcement in May 2018, Apple and Goldman Sachs confirmed their intention to launch a jointly-branded credit card. According to the Wall Street Journal:

Apple and Goldman Sachs plan to start issuing this spring a joint credit card paired with new iPhone features that will help users manage their money. Cardholders will earn cash back of about 2% on most purchases and potentially more on Apple gadgets and services.”

This isn’t Apple’s first foray into the credit card business, as it currently offers a Barclaycards-issued card. How will the new card fare in the market?

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