Three tactical credit union marketing tips

Lead with strategy. Strategy comes first. If you read enough of these articles, you hear that refrain vigorously repeated. But what about after you set the strategy? How do you actually achieve your 30,000-foot vision?

It’s time to get tactical. Dive into the nitty gritty. Land the plane.

Here are three small-scale community bank and credit union marketing tips to help you achieve your goals:

•  Develop a Marketing Calendar – You must calendar any community bank and credit union marketing strategy. What gets calendared, gets done. Get detailed too. If the strategy is, “increase consumer growth via targeted campaigns;” then the calendar should define the campaign focus, collateral required, due dates and launch dates. Don’t let the tyranny of other tasks swallow your marketing strategy. Put steps and dates in place to remind you to execute the strategy.

 

continue reading »