Three trends to know for your community bank or credit union social media strategy

Social media is a riddle wrapped in a mystery inside an enigma for many financial institution leaders. It’s elusive, slippery and vitally important to your success…like a skittish eel hoarding a treasure of pearls. The constant changes on social media platforms add an extra layer of difficulty.

But you don’t have to stay in the dark. It’s time to start uncovering the community bank and credit union social media treasure trove.

Start here with three trends to help guide your institution’s social media strategy.

1. SEO isn’t just about your website anymore

Yes, SEO related to your website is still important. However, it’s not the only SEO player in the game. Social media SEO is becoming a more important way your members and customers discover relevant content.

 

continue reading »