Three vital parts of a conversion campaign

Core conversions are what you might call a necessary evil. Without them, your credit union or community bank stays stuck in the past…something you can’t afford to do. But implementing them is a humongous headache.

And while you can’t dull the pain completely, enacting a solid conversion campaign provides some relief on the consumer relations side.

Here are three vital parts of crafting a conversion campaign that resonates with consumers.

1. A Killer Concept

The technical aspects of a core conversion excite financial industry professionals, but they aren’t anywhere near as exciting to your members or customers. Normal people don’t understand the difference between Fiserv and Jack Henry.


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