Three ways to reach Gen Z

Deliver engaging financial education on young adults' smartphones using gamification and embedded incentives.

Bolun Li, CEO/co-founder of Zogo.

Four years ago, I was forced to attend a one-hour workshop at my high school. The teacher walked in and started droning on: “Today, we’ll learn about budgeting, saving, and investing…”

Most of my friends dozed off or started talking to each other—some played on their phones under the table.

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