Top 10 marketing posts of 2021

Well, here we are. It’s the last week of the year. As usual, we like to take a look back and recap some of the best community posts from this year. Today we’re going to take a look at the top ten marketing posts from 2021…

Gen Z’s three financial trend predictions for 2022
by KARINNE STRIKOWSKI, ZOGO
An NFT (Non-fungible token) is a unit of data stored on a blockchain, that certifies a digital asset to be unique and therefore not interchangeable. NFTs are virtual items designed to be unique and provide real financial value at the same time; such as artwork, music, a video clip, or tokenized tweet… (read more)

5 things we hope credit unions keep doing in the new normal
by CAMERON MADILL, PIXELSPOKE
If there’s anything we’ve learned from COVID, it’s that the future is uncertain. Over the past 18 months, credit unions across the country have done an impressive job finding ways to rapidly pivot and to serve members as their communities dealt with lost jobs, lost businesses, extreme weather events… (read more)

The 5 most vital strategic planning priorities for renewed focus & growth in 2022
by MARK WEBER, STRUM
I’ve led strategic planning sessions with senior leaders at some of the nation’s leading credit unions over the last 30 years, and what I’ve learned in the last two months is that this year is profoundly different for planning. People need to be ready to adapt on so many levels… (read more)

Zoomers on campus: Where I choose to bank
by KATERIN GOMEZ, ALACRITI
With many Zoomers in college and new to the banking industry, there is much to learn about what credit unions can do to improve their banking experience. Credit unions can attract more Zoomers by highlighting and discussing what they value in terms of personalized experiences, customer service, and rewards… (read more)

Preparing your credit union for Gen Z
by ANTHONY FATTORE, BILLINGTREE
We’ve all watched as millennials took center stage as the countries dominant spenders. However, this got many credit unions thinking about what comes next. How can credit unions better serve Gen Z when it comes time for them to take the reins and start creating businesses, buying homes… (read more)

What credit union leaders should learn from Simone Biles
by MARK ARNOLD, ON THE MARK STRATEGIES
At my house, the Olympics are a big deal. We never miss the opening ceremonies and for two weeks straight sports are all you see on our TV. (Not that I’m complaining!) This year, of course, was a little different. Conversations about mental health dominated much of the games as Simone Biles withdrew… (read more)

Debunking forty years of credit union myths and legends
by DENISE WYMORE, QCASH FINANCIAL CUSO
I began my credit union career over 40 years ago as a teller. I came into the industry at the dawn of the share draft account. I saw the quick adoption and religious-like devotion to FICO scores and marveled at the clever marketing too – a product that lured members into thinking we were looking out for them… (read more)

Are FIs embracing the 2021 Pantone Color of the Year?
by ALICIA DISANTIS, AUX
I remember the day when the Pantone Color Institute announced their annual color of the year selection for 2021. It was early December 2020, and things were not going…great. Pandemic infection rates were surging into the holiday season, political unrest in the Whitehouse was mounting, my elderly mother-in-law… (read more)

7 marketing tasks that are often overlooked
by JAYNI SECH, MARKETING SOLUTIONS UNLIMITED, INC.
If you’re like many people, you’re happily putting 2020 in the rearview mirror and looking forward to the open road of 2021. New opportunities. New processes. New strategies. Fresh perspectives… (read more)

5 reasons your marketing isn’t working, and what to do about it
by BO MCDONALD, YOUR MARKETING CO
“Bo, we need marketing help. Can you help us?”
Of course I can, but more often than not when I start digging in with a new client I find that marketing is the last thing needed to jumpstart growth… (read more)