Translating your name into a credit union logo

Just as brand strategy informs creative decisions, your name informs your logo design.

Your logo visually broadcasts your name’s significance and symbolically implants the name in consumers’ minds. That means creating a logo out of a name isn’t something to do on a whim. It takes time and thoughtful effort.

But how do you translate a fantastic name into an incredible community bank or credit union logo?‍

The baseline

Like your name, logos should embody the essence of the whole brand. Logos accomplish this task through color, type and graphic representation. These visual elements are more than pretty designs…they’re personality traits.


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