Unleashing the power of brand marketing
Balancing short-term activation with long-term investment is crucial for lasting success.
The pressure to deliver immediate results has led many marketers to focus on short-term activation strategies and less on brand building. Balancing short-term activation with long-term brand investment is crucial for lasting success.
According to Gartner, 65% of marketers believe a brand is a critical driver of buyer behavior, yet most advertisements are product promotion pushing rates, incentives, and a litany of other tactics that are impersonal and don’t lead to trust. There seems to be a disconnect between what marketers say and how they deploy their marketing budgets.
Short-term activation: The sugar high
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