We could’ve told you that

Stop the presses! People still read email! …wait, how is THAT news?

Well, the New York Times recently published an article all about email newsletters – how they’re still one of the least expensive, most practical ways of spreading news about your organization.

From the article:

Newsletters are clicking because readers have grown tired of the endless stream of information on the Internet, and having something finite and recognizable show up in your inbox can impose order on all that chaos. In fact, the comeback of email newsletters has been covered in Fast Company, The Atlantic and Medium, but I missed those articles because, really, who can keep up with a never-ending scroll of new developments? That’s where email newsletters, with their aggregation and summaries, come in.

They Gray Lady does a great job of defending email newsletters from all the naysayers and poo-pooers out there who question the validity of the medium. Really, though, all anyone had to do to know how well email is still working, as a way of spreading information was ask us.

In the last fourteen years, we’ve helped hundreds of clients put out email newsletters with important information their subscribers may have missed. Heck, we run several varieties of newsletter every month to our clients and contacts. In the last six months, our company newsletter is opened by roughly 20% of the subscriber list (not a bad open rate) and gets an average click-through rate around 5% (which is high). Newsletters aren’t as targeted as other campaigns but they also don’t “sell hard” the way other campaigns do. They’re there to inform.

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