What compelling copy looks like (Part One)

Copywriting is hard. But more importantly, copywriting (if done right) creates a distinct brand voice. As copywriter Ann Handley says, “In an online world, our words are our emissaries; they tell the world who we are.”

Give your members or customers an identity that sells.

Learn how to make your copywriting more effective, and your credit union’s marketing efforts will be more successful. Here are some tips to get you started.

Don’t Forget Grammar

This one’s the easiest and most obvious tip, but it’s also one of the most important. Why?


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