Believe me, we get it: marketing efforts can lead to headaches. Nobody likes getting cold calls, most people mute (or skip) commercials, and I still get nightmares about pop-up ads. However, credit union marketing automation is far more sophisticated—and less intrusive—than those marketing strategies.
Not all marketing strategies result in headaches, though. Modern credit union marketing automation techniques are very different from the awful ones listed above.
What can automated marketing do that I can’t?
The less-effective forms of marketing above give sales and marketing a bad name, and it’s easy to see why. Cold calls, commercials, and pop-ups are rarely relevant to the people who see them.
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