What do music and your credit union website have in common?

Music has evolved with the times – has your credit union?

The time of The Material Girl has passed; younger members are more about experiences than possessions now. And can you believe Hip Hop is celebrating its 50th anniversary?! Consumers’ tastes have shifted. They’re flocking to Spotify to stream rather than Sam Goody for their CDs. However, your credit union might not have changed its tune.

We all know the number of credit unions is shrinking, particularly smaller credit unions, which are also losing members. That’s not sustainable.


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