What Gen Z wants (and how to give it to them)

Let’s play a little word association game. When I say Gen Z marketing, what word comes to mind? Does digital immediately leap into your head? While this response does describe Gen Z, it doesn’t tell the whole story.

If you want to meet that strategic goal of attracting Gen Z consumers, your credit union or community bank must look at the bigger picture. Yes, that means looking at their digital preferences. But it also means looking at how they view money and the economy.

Here’s a quick crash course on Gen Z marketing, with an emphasis on their pain points and how to address them.

Up Your Digital Game

Like our word association game showed us, digital engagement is a defining Gen Z trait. This generation already sees tech companies as all-in-one financial solutions. In fact, 75% of Gen Z is fine using these companies for payments.


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