What is Your Credit Union or Bank’s IQ?

IQ. Everyone wants a high one (kind of like having a high score in Angry Birds or Dots). We also want those working for us to have high IQs. After all, if your employees aren’t the sharpest knives in the drawer, then more likely your organization is also underperforming. Your credit union or bank will only succeed as much as your employees succeed.

However, the term “IQ” is more than just short hand for intelligence quotient. When referencing IQ, I’m talking about your influence quotient. The term influence quotient refers to how many people or groups you are influencing.

So what is your credit union’s or bank’s influence quotient? How deep and wide does that influence go? Your financial institution should be more about people than profit (although profit certainly isn’t a bad thing at all).

Here are some questions to answer as you calculate your influence quotient:

  • How are you giving back to the community—I’ve yet to come across a local bank or credit union that says it’s not about the community. Well, prove it. Calculate dollars given, hours spent and aid rendered. Giving back to the community is more than doing good deeds occasionally or when the budget isn’t so tight. Those financial institutions with the highest IQ have community giving as part of their culture and DNA. Check out this video clip from Coca-Cola as a great example.
continue reading »