What it takes to deliver an excellent member experience

As a credit union service organization, we spend a great deal of our time in conversation with credit union executives, staff and their members. The uncomfortable truth is that even though credit unions may be ahead of the curve when it comes to adopting new technologies, many are still struggling to deliver the online experience their members are demanding and that will differentiate their organizations in a competitive marketplace. It’s not just that credit unions need better technology, they need to be able to use it in new ways.

3 Reasons to Invest in New Tech

In our conversations across the industry, we have heard about three primary pain points that credit union leaders are still dealing with. Eliminating these blockers is key to providing a better digital experience to members and keeping credit unions relevant in a highly competitive marketplace—one in which competitors are just a click away.

The first pain point is that current technology doesn’t offer an end-to-end experience for members. Members want to learn about a new product, complete their application and have the product processed and fulfilled in the same end-to-end platform, as part of a single online experience. That’s not easy to do with the tools credit unions are relying on today.

 

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