Credit unions have long been known for their commitment to customer service. But in an increasingly competitive financial services landscape — where providers ranging from big banks to fintechs are focused on delivering customer value — credit unions must find innovative ways to retain their members and recruit new ones.
A credit card rewards program is one option. Loyalty marketing isn’t a novel concept; many credit unions already offer their members extras like gift cards or discounts on car rentals. However, fewer of them offer members a rewards program with features like travel booking that encourage repeat interaction with the credit union.
Here are five ways credit unions can use a credit card rewards program to boost member satisfaction.
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