What’s In A Name: Director of Engagement Systems

Ent Credit Union taps a senior marketing technology manager to engage staff and members for CRM success.

Ent Credit Union($5.7B, Colorado Springs, CO) rolled out a new customer relationship management system earlier this year and at the same time made a significant personnel move.

To help ensure its new CRM system meets its potential, Ent also has committed one of its senior managers to the newly created role of director of engagement systems.

Amy Krasikov took on the title at the beginning of 2019, a few months before the Colorado credit union began using the bpm’onlineCRM solution.

Krasikov has nearly two decades of experience at the credit union, much of it working at the intersection of technology and marketing, including in her previous role of five years as director of marketing operations.

 

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