What’s with all the ‘why’ talk?

You and 55 million others have seen Simon Sinek’s TED Talk, “How great leaders inspire action.” It’s an inspiring, captivating and straightforward 18-minute speech that links many successes of those who started with the question, “Why?” It’s a smart framework for how organizations can be built.

“People don’t buy what you do. They buy why you do it,” Sinek says.

You get it.

Everyone gets it.


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