When it comes to credit union growth, bigger isn’t always better with Denise Wymore

Just ask Denise Wymore –– Membership & Advocacy Development Director at NACUSO, a self-proclaimed credit union “lifer” whose mantra this year is “Credit unions are not going down on my watch,” and our guest this week on CRMNEXT’s Banking on Experience.

What’s covered?

Size = success?

According to Denise, there’s a size fixation (oh c’mon now, we’re talking asset size here) in credit unions.

In an effort to become part of what she calls the “billion-dollar club,” many have completely lost sight of what matters most. Serving members.


continue reading »