When members are in trouble, communicate double

Member communication can sometimes feel like another thing on your to-do list, especially if you’re also juggling multiple big-ticket projects. But in reality, it’s one of the the most important things you can do. To illustrate just how important, we’ll take a look at none other than James Bond.

I don’t know about you, but I’m a huge James Bond fan.

There’s a great scene in “Goldfinger” where Bond, strapped to a table as a laser moves ever closer, asks the villainous Auric Goldfinger, “Do you expect me to talk?” Goldfinger responds, “No Mr. Bond, I expect you to die!”

Right now, your members feel like James Bond strapped to the table. They’re wondering how they’ll afford new homes, if inflation will ever stop and how war overseas will affect them. A metaphorical laser is creeping through their minds every day.


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