Who to serve?

Today, I got the opportunity to hear Steve Deggendorf, Fannie Mae’s Director of Economic & Strategic Research, present some of Fannie’s most recent market research. If you don’t pay attention to the information Fannie researches and presents (for free) you are missing out big time. You can visit Fannie’s web site to see the great amount of high value research.

I don’t know that Steve’s ever heard the term “memberlicious”, but the material in his presentation is great fodder for how Credit Union could become more memberlicious. Steve presented a lot of good data and insight, but I was most interested in the section of his presentation of how higher (greater than $100k and lower income (less than $50k per year) borrowers look at purchase process differently.

Here’s what Steve shared…

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