Why aren’t you attracting new members with your credit union marketing?

We need new members! It’s a cry I hear often from credit union leaders, but when I ask why they aren’t attracting new members with their credit union marketing, there is never a good answer. If you follow this blog and my podcast you know one of my big rules is to “ask a freaking question” to gain perspective.

With the constant follies of Wells Fargo and complaints about the big banks, why do consumers stay stuck in that unhealthy relationship when we know they will be treated better at your credit union?

Here are a few reasons why it’s difficult to get new members to bring their full relationship to your credit union:

  1. Inconvenience: Switching banks can be a time-consuming and inconvenient process, which can discourage consumers from making a change. In their minds, it’s just not worth the hassle to make such a big change.


continue reading »